Local SEO Services To Enhance Business Exposure
One vital part of Search Engine Optimization that is many times overlooked is the importance of Local SEO optimization.
What is Local SEO?
Local SEO is just one part of an over all quality SEO strategy. Simply stated Local SEO to strategizing and maximizing your businesses exposure to your local market and/or your targeted local audience.
How is Local SEO different than general SEO?
It is best stated that that Local SEO is not necessarily different than General SEO, but it is a important part of a good SEO strategy and plan. It can also be stated that all good SEO strategies will include Local SEO optimization. If you or your SEO company hasn't optimized local SEO and/or brought this to your attention, we should talk.
Local SEO services combine online marketing experience with specific geo-targeting strategies to enhance web performance and improve ROI.
Factors for Local SEO Success
Identifying and Optimizing for the Right Keywords
Businesses that want to use online marketing to target a local audience depend on identifying the keywords that perform best in specialized searches.
- Internet Marketing agencies use the Google AdWords Keyword Tool and/or Professional Software to find both global and local searches for certain keywords.
- Competitor Analysis is performed in a similar way by using Google Adwords Keyword Tool and/or Professional Software. The SEO Service Provider will check the keywords of a competitor website to see how they perform in searches.
- Local SEO services will use a combination of these tools to find the right keywords needed for website optimization.
- Identifying Niche or Long Tail Keyword Phrases that reach your target audience
Business Details in Visible Places
In the early stages of collaboration with a SEO service provider, an assessment will be performed on all business pages. If results show issues in some respects, the corrective measures will be included in a report.
- Local contact details (phone number and address) should be present on all pages. The information is usually available in the website footer, yet, if the text is included in an image, the search engine will not index it properly. The contact details should be clickable on mobile gadgets.
- Embedded map. Google Maps allows for choosing a size and map features to embed in the website. A Geosite map can directly inform Google where to find a website.
- Local Search Directories are essential for the off-site optimization process. Submitting to local search directories is included in the ration package that most local SEO services provide.
- Quality photos added to Google Places work as another strategy for local business promotion.
Shared SEO responsibilities
It is preferable that search engine optimization collaboration turns into an ongoing partnership due to the need for continuous support. Both business owner and SEO provider’s share responsibility in website performance:
- The search engine optimization agency provides metrics analysis for clear understanding of the keywords performance, link building, ROI and conversion rate.
- The marketer may approve or reject certain SEO tasks, or simply leave them to the professional decision of the expert.
- Business reviews ought to be encouraged or handled (if negative) so that the overall impact on the company is a positive one. And the marketer has a heavy word to say in the matter of customer feedback.
Local Reviews and Ratings
Reviews boost visibility, and positive ratings from users can improve your business presence in search results. Local SEO services usually perform on-site optimization to encourage customers to rate the product or the business. Various strategies are possible:
- A user-friendly messagethat encourages reviewing could be added to the page. Most clients will be happy to oblige.
- Email requeststo review the product a few weeks after purchase.
- Badges and Buttonsadded to the website informing users that they can rate the business.
We wish you the best in the sometimes daughting and mis-understood world of Search Engine Optimization - SEO, we will continue to bring you quality tips and tricks that are meant to help your business win the game of Internet Marketing and Lead Generation. If you have any questions or need any assistance, please feel free to drop us a line, CLICK HERE